How branded clothing can help at exhibitions

The average attendee spends 8.3 hours viewing trade show exhibits – that’s plenty of opportunity to connect with your audience and raise awareness of your brand.

There’s a simple solution to make sure your people become an extension of your company; branded clothing.

While a flashy stand or efficient product demo can do wonders, it’s your team that do the heavy lifting at these events. They make the connections and add personality to your business – but are you fully capitalising on their effort?

Connect with customers

When you’re discussing your product with a visitor to your stand, you’re not just rattling off a list of ‘features and benefits’. You’re making a connection.

You will actively build a relationship with that person; listen out for genuine opportunities to click together and go on tangents about sports, holidays, and who had the most eventful commute.

If nothing else, it makes these events more enjoyable when having real-life conversations, and not a barrage of sales pitches. So when you’re connecting with people, make sure you’re not only connecting as individuals, but also representing your brand.

Stepping away from your stand and going to mingle? With branded clothing, you take your company with you. Make connections and show the exhibition that your team are friendly, personable and professional.

Raise awareness

How do you get your brand in the mind of your potential customers? By putting your name and image out there. With branded clothing, your team become an extension of your logo, your website, your adverts. The image of your company is consistently placed in the mind of those who see it.

It’s important to put as much thought into getting high-quality, branded clothing as you would into designing your logo or putting together your stand. Your clothing will represent you professionally; so make sure it makes the right impression.

If you position yourself as knowledgeable, friendly, helpful… you want these attributes to carry through. By making your team an extension of the brand, you raise awareness of what it means to be part of your company.

Boost sales

81% of trade show attendees have buying authority. Which means more than 4 out of 5 people walking the aisles are potential customers for exhibitors.

While companies may be attending exhibitions and trade shows to raise awareness, gather leads and build relationships, fundamentally, we’re looking to boost sales.

What happens if you didn’t get a chance to hand out a business card or take someone’s number? If you’ve had a valuable conversation with someone, and you’re stood in original, branded clothing, you’re much more likely to be remembered as a company.

Most attendees will spend more time having conversations than staring at your stand – so make sure your logo is on you as a reminder for those decision-makers once they get back to the office. By imprinting your brand in the mind of a potential customer, you’ve made the first step towards that sale.

Conclusion

By wearing branded clothing at exhibitions and events, you take on additional responsibility – each team member becomes an extension of the brand.

It means you’ll have to be on your best behaviour, but the result is creating long-lasting connections, raising awareness and improving your sales.

If you’re an event exhibitor looking to boost your branding, give us a call today and we’ll see how we can help!