With the winter weather looking like it is now firmly here to stay, your workforce might be feeling the cold. As an employer, you have a duty to keep your staff in reasonable working temperatures and this may extend to providing additional personalised clothing for them.
Your business, whether you have a handful of staff in a small office, or you’re a large global entity with hundreds of staff, is likely full of individuals. You are united by virtue of the fact that you work together but there will be a host of different interests, styles and personalities all in one space.
Your sporting attire plays a huge part in the way you perform on the golf course. If you dress in the wrong shirt or shoe that leaves you perspiring and uncomfortable then your ability to concentrate on the sport can go out of the window. This can occur in any type of sport you are participating in. In Golf, notably, the attire has a huge influence on the player’s efficiency.
Having a brand identity is immensely important for establishing your brand and corporate identity, and this will be created by visual elements such as a colours and symbols that are matched together to create a distinguishing image to represent business.
If you don’t want a boring stag or hen do, you might want to read this article to jazz it up a bit. Over recent years groups have put a lot more thought into their costumes, themes and ideas.
Our Branded Bags generally offer a relatively large area to print the promotional advertisement. Here are some more examples of how branded bags can help your business:-
As The Open, the greatest golfing event starts this week, we ask “how can embroidered polo shirts for golf promote your brand.
The Golf game is a casual game and a recreational sport. So its dress code, usually Golfwear shirts and shorts or slacks are also casual. Polo shirts can be customised to indicate the team or club to which a golfer belongs. This is also a great way for sponsors to show off or advertise their brand. The golf game, because of its characteristic nature is a game that never ceases to attract sponsors and promoters far and wide. Thus, many sponsors are interested in brand promotion through this game. All of the players this week in The Open will have sponsored clothing, from the simple Swoosh logo from Nike to many corporate brands linked with other players. (more…)
The average attendee spends 8.3 hours viewing trade show exhibits – that’s plenty of opportunity to connect with your audience and raise awareness of your brand.
There’s a simple solution to make sure your people become an extension of your company; branded clothing.
While a flashy stand or efficient product demo can do wonders, it’s your team that do the heavy lifting at these events. They make the connections and add personality to your business – but are you fully capitalising on their effort?
Connect with customers
When you’re discussing your product with a visitor to your stand, you’re not just rattling off a list of ‘features and benefits’. You’re making a connection.
You will actively build a relationship with that person; listen out for genuine opportunities to click together and go on tangents about sports, holidays, and who had the most eventful commute.
If nothing else, it makes these events more enjoyable when having real-life conversations, and not a barrage of sales pitches. So when you’re connecting with people, make sure you’re not only connecting as individuals, but also representing your brand.
Stepping away from your stand and going to mingle? With branded clothing, you take your company with you. Make connections and show the exhibition that your team are friendly, personable and professional.
Raise awareness
How do you get your brand in the mind of your potential customers? By putting your name and image out there. With branded clothing, your team become an extension of your logo, your website, your adverts. The image of your company is consistently placed in the mind of those who see it.
It’s important to put as much thought into getting high-quality, branded clothing as you would into designing your logo or putting together your stand. Your clothing will represent you professionally; so make sure it makes the right impression.
If you position yourself as knowledgeable, friendly, helpful… you want these attributes to carry through. By making your team an extension of the brand, you raise awareness of what it means to be part of your company.
Boost sales
81% of trade show attendees have buying authority. Which means more than 4 out of 5 people walking the aisles are potential customers for exhibitors.
While companies may be attending exhibitions and trade shows to raise awareness, gather leads and build relationships, fundamentally, we’re looking to boost sales.
What happens if you didn’t get a chance to hand out a business card or take someone’s number? If you’ve had a valuable conversation with someone, and you’re stood in original, branded clothing, you’re much more likely to be remembered as a company.
Most attendees will spend more time having conversations than staring at your stand – so make sure your logo is on you as a reminder for those decision-makers once they get back to the office. By imprinting your brand in the mind of a potential customer, you’ve made the first step towards that sale.
Conclusion
By wearing branded clothing at exhibitions and events, you take on additional responsibility – each team member becomes an extension of the brand.
It means you’ll have to be on your best behaviour, but the result is creating long-lasting connections, raising awareness and improving your sales.
If you’re an event exhibitor looking to boost your branding, give us a call today and we’ll see how we can help!
The Advantages of Branded Jackets and Coats
When business owners think about providing staff with personalised workwear they usually think about t-shirts, polos, aprons or safety equipment. It is very rare that a company will consider providing staff with a branded coat. For many businesses though a branded coat will have a bigger business impact than any other personalised workwear.
Why Use Branded PPE?
Personal Protective Equipment (PPE) is vital to the wellbeing of many businesses and their staff and customers. PPE is a huge category with a vast range of product encompassed; from items like helmets and hi-vis jackets to face masks, gloves and goggles. A ll of these items can be customised with your business name or logo. Some businesses already do this but a lot provide unbranded equipment as standard.
